Tutorials

Major Giving

Key Metrics in Major Giving Fundraising

Key Metrics in Major Giving Fundraising

and why Visits This Fiscal-Year-To-Date should not be one of them. Learn why the status quo is not working … and switch the focus from field officer activities to prospect cultivation. Check out some very different benchmarks and see how to use them to draw out stories, discover best practices, and develop coaching tips that drive larger gifts, quicker closes, and more revenue.

Annual Giving

Why Wealth Screening Matters in Annual Giving

Why Wealth Screening Matters in Annual Giving

Retaining current donors, re-acquiring lapsed donors, and acquiring new donors at the right ask amounts is the name of the game in annual giving. The challenge is that the messaging and approaches that work best with one group are often very different from what will work well with another group. The key is to identify each donor’s primary interest area and capacity, and then deliver messages that connect with them at the right ask levels. Do this and prospects are much more likely to give. Push something else at them and they are far less likely to respond.

Data, Modeling, and Teams

Predictive Modeling for Fundraisers

Predictive Modeling for Fundraisers

Tutorial on how to build successful fundraising models and where and how they can make a difference to your team... and why the work is best done by your team.

Using Data to Create Competitive Advantage

Using Data to Create Competitive Advantage

In this case study with SWD, Inc. learn how mid market discrete manufacturers are implementing light foot print front-ends to their ERP & production systems that provide quick and easy adhoc reporting and analysis.

Security Visualization

Security Visualization

Case study on how to use interactive data visualization and predictive modeling to find the needle in the haystack

Visual Reporting and Analysis

Visual Reporting and Analysis

See the value of visual interaction and analysis versus standard reporting with Dartmouth, a major airline, and Salesforce.com.

Consuming Big Data

Consuming Big Data

Mark Sear, Chief Data Scientist at EMC Greenplum, illustrates how Big Data Analytics is the future and how YOU can be a consumer.