Webinars

Key Metrics in Major Giving Fundraising

Key Metrics in Major Giving Fundraising

and why Visits This Fiscal-Year-To-Date should not be one of them. Learn why the status quo is not working … and switch the focus from field officer activities to prospect cultivation. Check out some very different benchmarks and see how to use them to draw out stories, discover best practices, and develop coaching tips that drive larger gifts, quicker closes, and more revenue.

Why Wealth Screening Matters in Annual Giving

Why Wealth Screening Matters in Annual Giving

Retaining current donors, re-acquiring lapsed donors, and acquiring new donors at the right ask amounts is the name of the game in annual giving. The challenge is that the messaging and approaches that work best with one group are often very different from what will work well with another group. The key is to identify each donor’s primary interest area and capacity, and then deliver messages that connect with them at the right ask levels. Do this and prospects are much more likely to give. Push something else at them and they are far less likely to respond.

How to Increase Your Annual Giving Revenue

How to Increase Your Annual Giving Revenue

... by sending and calling less. By segmenting and focusing appeals on the right prospects our clients have improved retention, re-acquisition and non-donor acquisition all at once! Learn how.

Predictive Modeling for Fundraisers

Predictive Modeling for Fundraisers

Tutorial on how to build successful fundraising models and where and how they can make a difference to your team... and why the work is best done by your team.

Predictive Modeling in Fundraising

Predictive Modeling in Fundraising

Case Study with Texas A&M. Includes specific examples in both major and annual giving where building models has led to better results.

Staff Performance Management for Fundraisers

Staff Performance Management for Fundraisers

Advancement Services at Wake Forest University teams up with Tina Donahoo, Senior Analyst from Marts & Lundy, to turn Development Staff Management into more of a “science” than an “art.”

Relationship Mapping

Relationship Mapping

Want to discover who knows who from the data you have on hand? This webinar will help you figure out simple and practical ways to get started.

Relationship Mapping Part II

Relationship Mapping Part II

This sequel focuses on how to utilize the data you already have on hand to find donors who can help you connect you with prospects.

Attachment Stories

Attachment Stories

Dartmouth College, Michigan State, and NIU share their approaches to creating, deploying, and using alumni attachment scores in their day-to-day fundraising activities. Learn what they did, how they did it, and lessons learned.

Using Data to Create Competitive Advantage

Using Data to Create Competitive Advantage

In this case study with SWD, Inc. learn how mid market discrete manufacturers are implementing light foot print front-ends to their ERP & production systems that provide quick and easy adhoc reporting and analysis.

Security Visualization

Security Visualization

Case study on how to use interactive data visualization and predictive modeling to find the needle in the haystack

Visual Reporting and Analysis

Visual Reporting and Analysis

See the value of visual interaction and analysis versus standard reporting with Dartmouth, a major airline, and Salesforce.com.

Consuming Big Data

Consuming Big Data

Mark Sear, Chief Data Scientist at EMC Greenplum, illustrates how Big Data Analytics is the future and how YOU can be a consumer.