Prospect Research

The Challenge

Prospect Research is tasked with providing profiles on current and prospective donors, identifying new potential donors, and working with leadership and principal giving teams to develop the most appropriate target lists and ask strategies.  Both science and art are essential to the job of the research team. Before investing time and resources into investigating a particular constituent or group of constituents, they must first determine how close a constituent feels towards their institution. This can be the hardest part.  But ADVIZOR makes it easy!

The Solution

With ADVIZOR, you can:

  • Explore your data in real-time and create targeted prospect lists in minutes
  • See the "stories" hidden in the data, identify patterns, trends, and anomalies in giving, and recommend appropriate action
  • Create "attachment scores" from existing data that allow you to sort your prospects into owners, highly engaged, engaged, detached, or disconnected groups so that you can develop appropriate cultivation strategies for each
  • Get at the information you need in minutes vs hours, days, or even longer
  • Ask questions, in real time, that you may not have thought to ask until you see the data...and eliminate the need to request another report   
  • Understand the characteristics of constituents who have made large donations to a particular initiative (e.g.scholarships), and then identify relationship links with others who might be interested
  • Effectively collaborate to identify new donors in brainstorming sessions where suggestions can be checked against the data at their fingertips

Take it a Step Further

While allowing the research team to “go with their gut” about the potential of a constituent, an ADVIZOR dashboard adds science to the equation with predictive modeling. Use predictive analytics to rank or "score" prospects' likelihood of giving to a specific campaign or ask based on their fit with the current donor group. Any number of factors may be important in predicting future giving. Maybe someone who attends events, participates on a board, gives gifts, clicks on newsletter links, or updates their contact information regularly will respond to a particular type of messaging. Maybe not.

The Result

  • Identified new leadership giving donors
  • More effectively targeted asks
  • Optimized ask amounts
  • Developed significantly more interaction and collaboration with management and field officers
  • Better aligned constituents with development staff to optimize portfolios

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