University of Pittsburgh Medical Center
Recent changes in HIPPA regulations have permitted Pitt Medical Center to integrate their advancement data with patient data, using ADVIZOR's in-memory mart. This has provided a more complete view of their prospect pool, enabling the team to better identify and segment prospects based on multiple factors. The benefit...more focused target lists generated more quickly for contact and follow up. The result...the right messages getting to the right prospects for increased giving by grateful patients.