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Northern Illinois University

NIU uses ADVIZOR as a strategic application in both Annual and Major Giving.

In Annual Giving, ADVIZOR’s data discovery and predictive modeling have allowed the team to segment their non-donor pool to find those most likely to give, and to identify the method of contact, timing, and messages that best connect. The result has been significant improvement in non-donor acquisition rates and higher overall participation.  But best of all, more money was raised with fewer sends of the most costly direct mail and holiday cards!

In Major Giving ADVIZOR is used by the development team to assess performance and share best practices, improving qualification, stage moves, and ask levels.